Steve Jenkins

The Future is in the History

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Author: Steve Jenkins

What makes a hit record?
Or, to be more precise, who makes a hit record?

For the public it is a talented performer. A larger than life character who often achieves celebrity status. But the reality is a little different. Behind every worldwide superstar a small army of people toil away. And this army is often led by extraordinary individuals with vision, talent and drive.

But we never find out about these people. Until now.

Follow the incredible journey that took Steve Jenkins from his humble roots in Walsall England to garnering over 260 gold and platinum records across the world for some of the most well-known names in the music business. From Elvis to Justin Timberlake, from Britney to Groove Armada, from Rory Gallagher to Merle Haggard. The list encompasses just about everyone you’ve ever heard of.

Read the book and find out just how he became Britain’s best kept secret.
And prepare to be amazed. If you love music you’ll love this book.

Phil Ryan


Justin Timberlake, Britney Spears, Elton John, David Bowie, George Michael, Kylie Minogue, STEPS, R. Kelly, The Stone Roses, John Lee Hooker, Tom Jones, Whitney Houston, Billy Ocean, Prince, Mariah Carey, N’Sync and The Backstreet Boys – these are just some of the celebrity artists that have been signed or promoted and marketed by Steve Jenkins.

During his tenures as founder and Chairman of Impulse Promotions and Managing Director of Jive Records, Steve Jenkins was involved in a pop music boom that is now seen as a legendary period in music history.

Jon Tolansky


Great read ,highly informative and of course for those of us who were there very evocative. Steves story is well told and as i know him ,its a very true account of his tremendous success in the crazy world of Music. It proves that its not how you start but how you finish and take heart all you budding entrepreneurs even if you come from Leicester you can still make it!!!

As an an account of what the music business was like in the 80’s , 90’s and 00’s this book is an incredibly valuable tool. Steve Jenkins takes us through record by record and blow by blow into the belly of the music business as it was. He was a game changer , someone who could deliver you a hit in the face of sometimes seemingly insurmountable obstacles. First and foremost a music lover he overcame personal tragedy as a young man to become one of the most strategic record company men this country has ever known. In later life he took on an even bigger battle with cancer which with his customary grit and determination he kicked int touch.If you want to know what the music biz was really like in the UK back in the day then buy this book.

Steve Jenkins is a legend in the music industry, a business he knows inside out and that’s more than evident in this fantastic book. Steve’s wealth of experience shines through as he takes us on an amazing and insightful journey that’s both a highly interesting read and is without doubt invaluable to anyone who is planning a career in the music industry. Highly recommended!

Number of Pages: 460 (paperback)

ISBN: 978-1907540530

Steve Jenkins – The Future is in the History © Steve Jenkins 2012
Written by Steve Jenkins
First published April 2012
Printed and Published by Anchor Print Group Ltd.